“Convenience,Quality,Cost-effectiveness”-New Demands of Global Consumers for Household Products

Recently, China Household Washing Industry Association held the 35th (2015) China Household Washing Industry Annual Conference. At the meeting, Gu Jing, research manager of China, gave a keynote speech on the cases of household and personal toiletries combined with actual products at home and abroad, and shared the new consumption needs of global consumers.

According to the "2015 Home Care Report", in the past six months, the frequency of cooking at home every day was only 25.1% of urban consumers aged 21-30, 37.4% of consumers aged 31-40, 41-50 Age-old consumers accounted for 57.2%. However, a whopping 37% of young women (21-30 years old) use cooking/baking/tea (coffee) as a leisure pleasure.

In the future, as consumers born in the 1980s and 1990s enter society, start a family, and increase their income, they will gradually become the main consumption force in the next five years. Thanks to their higher education level, they are more open to brand choices, have their own opinions, do not follow the trend, are willing to try new things, and pay more attention to the professionalism of brands. In addition, young people have stronger health awareness, and environmental protection-related publicity can also subtly win the resonance of young consumers.